Pricing

So, How Much Do We Charge?

"How much is this gonna cost?" This is, quite naturally, a very common question prospective clients ask.

The trouble is that most web designers find this a difficult question to answer. It's not that they don't want to tell you. It's just hard to give an answer because it depends so much on what your requirements are, along with all the variables they introduce. They're not trying to be difficult or hide anything. It's no different to that old "how long's a piece of string" question.

Here's the thing - a website is a custom project. To price it properly a good web designer needs answers to lots of questions about your business and goals. The questions are focused in that way because a great business website should usually focus more on the business's customers than it does for the business per se. For example, specific questions like:
  • Does the site need to let the client's customers buy products or services from them (i.e. E-commerce)?
  • Will it be a membership site so customers can log in to it?
  • What content is available or required?
And that's just a few areas, but all these things add complexity, time and effort - and so could affect the price.
payment machine with paper roll
yellow flower in black wilderness

How Are We Different?

We totally understand that you want at least some idea. But we also know that excellence in this space does require investment.

So to make it easier to see what sort of investment you'll likely need to make we introduced our Essentials package.

This is what everyone starts with, and it's what we believe every successful high-quality website requires at a minimum.

This may well be all that you require. However, based on your goals and requirements, you may want or need more features on your site. These can be purchased as separate optional add-ons.

So, what's included in the Essentials package?

A Custom Website

A beautiful bespoke website tailored to your needs, designed to scale with your business and attract your ideal customers.

You will get 3 unique page designs. For example, your Home page, About page, and Services page.

SSL Protection

Amongst other things this is mainly needed for sites that take payments online - ensuring such transactions are encrypted and secure from prying eyes.

However, Google now marks you down if you don't have this - whether you're selling online or not. So we install the SSL protocol on all our websites by default.

WordPress

Our sites are built using the WordPress platform.

WordPress has a great pedigree (over 30% of the internet is powered by WordPress).

And being a fully featured Content Management System (CMS), you'll be able to make changes through its back-end after it goes live.

SEO Friendly

Being found on the major search engines like Google and Bing is key to a successful website.

The way search engines rank websites have changed in recent years (and continue to change). And it's easy for websites to fall foul of their ever-changing "rules". We keep abreast of these changes to make sure that your website stays SEO (Search Engine Optimisation) friendly.

Custom Blog

We’ll create a custom blog section on your website.

This will allow you to create and publish engaging content for your visitors, leads and customers to read that they can comment and share on.

This is still one of the best ways to drive traffic to your website.

Responsive

These days most traffic now comes from mobile devices like phones and tablets. So a website shouldn't just look great on a desktop or laptop screen. It must look good and be user-friendly on those other devices too.

This is called Responsive Design and this approach is our default approach. Note: the major search engines will now mark your site down if it isn't responsive.

GDPR Compliance

The General Data Protection Regulation (GDPR) came into force on 25 May 2018 and is a big deal. Whilst this is a business issue, there are many IT elements, including compliance on websites.

We'll ensure that your site is compliant from day 1.

For more information on the GDPR you can see two articles we have written on this subject here and here.

Training

When your site is ready to be unleashed on an unsuspecting world we'll arrange some training for you.

This will take the form of an hour's training session, along with some short bespoke guides or videos. These will teach you how to access the back-end of your website so you can add or modify content yourself.

The Nitty Gritty

There are two ways for you to pay for your shiny new website:
  • A traditional pricing model
  • A subscription model (often called Website as a Service or WaaS).
Which way you go is entirely your choice.

The main difference between them is how and when payment is required and whether other services are included or are extra. In either case, you'll get a beautiful, responsive website for your business.

This gives you maximum flexibility around your needs and your budget/cashflow.

See below for a pricing comparison (comparison assumes the Essentials package with no add-ons).

Traditional

One simple payment
£2,900
One-time build fee
(split across 4 milestone payments)
£0
Billed monthly
Site fully paid for prior to launch
Custom Website
SSL Protection
WordPress Platform
SEO Friendly
Custom Blog
Responsive on all devices
GDPR Compliance
Training
Hosting
Regular website refresh/facelift
GET STARTED

Subscription

Assuming 24-month contract
£997
Initial set-up fee
(monthly charge starts from launch)
£190
Billed monthly
Much smaller initial investment
Custom Website
SSL Protection
WordPress Platform
SEO Friendly
Custom Blog
Responsive on all devices
GDPR Compliance
Training
Hosting
Regular website refresh/facelift
GET STARTED
* Any ad hoc support work is priced as per our ad hoc Design/Development pricing. If you are on a Care Plan there is some time per month baked into the plan. However, any excess time follows the pricing just mentioned (although you would be notified ahead if this is about to happen).

Optional Add-Ons

Below are a number of popular "add-ons" to further elevate your site. The majority start at just £450 (when using the traditional pricing model, otherwise any add-ons get rolled into a revised subscription price).

Note: these are just some of our popular add-ons, so if you don't see something you need then please contact us.

MORE PAGES

You already get three unique page designs, but you may well fancy some more page layouts.

We can design any extra unique and beautiful pages that you need.

CONTENT

A key factor for a successful website is new, regular content.

We can write engaging copy that appeals to your ideal customer.

TESTIMONIALS

Putting trust factors such as testimonials and/or case studies on your website are a great way to convert visitors into customers.

ONLINE STORE

Want to sell your products or services, and allow customers to pay online (e-commerce)?

We'll design and build you a fully bespoke online shop.

PORTFOLIO

A great way to demonstrate the value to potential customers is to showcase your work with a beautiful online portfolio.

We can absolutely build this for you.

APPOINTMENT BOOKING

If your business needs to take appointment bookings, we can build an awesome booking system letting customers book appointments directly on your site.

AD HOC DESIGN/DEVELOPMENT

Whilst this is not striclty an add-on, if you need some ad hoc design/development work done on your site, we can absolutely help with that.

You can find more details here.

Want To Know More?

Get a free no-obligation consultation to discuss which options would work best for your needs.
Contact Us
Elixir Web Studio is a trading name of YourScope Consulting Ltd.
Copyright © 2022 YourScope Consulting Ltd.
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