So, how much do we charge?

"How much is this gonna cost?" This is, quite naturally, a very common question prospective clients ask.

The trouble is that most web designers dislike this question. It's not that they don't want to tell you. It's just hard to give an answer because it depends so much on what your requirements are, along with all the variables they introduce. They're not trying to be difficult or hide anything. It's no different to that old "how long's a piece of string" question.

Here's the thing - a website is a custom project. To price it properly a good web designer needs answers to lots of questions about your business and goals. The questions are focused in that way because a great business website should usually focus more on the business's customers than it does for the business per se. In addition, answers to more website-specific questions like:

  • Does the site need to let the client's customers buy products or services from it (i.e. E-commerce)?
  • Will it be a membership site so customers can log in to it?
  • What content is available or required?

And that's just a few areas, but all these things add complexity, time and effort - and thus affect the price.

But we have a different approach...

How are we different?

We totally understand that you want at least some idea. But we also know that excellence in this space does require investment.

So to make it easier to see what sort of investment you'll likely need to make we introduced our Essentials package.

This is what everyone starts with, and it's what we believe every successful high-quality website requires at a minimum.

This may well be all that you require. However, based on your goals and requirements you may want, or need, more features on your site. These can be purchased as separate optional add ons.

modular approach graphic

The Essentials Package

£3,900 *

So, what's included in the Essentials package?

A Custom Website

A beautiful bespoke website tailored to your needs, designed to scale with your business and attract your ideal customers.

You will get 3 unique page designs. For example, your Home page, About page, and Services page.

SSL Protection

Amongst other things this is mainly needed for sites that take payments online - ensuring such transactions are encrypted and secure from prying eyes.

However, Google now marks you down if you don't have this - whether you're selling online or not. So we install the SSL protocol on all our websites by default.


Our sites are built using the WordPress platform.

WordPress has a great pedigree (over 30% of the internet is powered by WordPress).

And being a fully featured Content Management System (CMS), you'll be able to make changes through its back-end after it goes live.

SEO Friendly

Being found on the major search engines like Google and Bing is key to a successful website.

The way search engines rank websites have changed in recent years (and continue to change). And it's easy for websites to fall foul of their ever-changing "rules". We keep abreast of these changes to make sure that your website stays SEO (Search Engine Optimisation) friendly.

Custom Blog

We’ll create a custom blog section on your website.

This will allow you to create and publish engaging content for your visitors, leads and customers to read that they can comment and share on.

This is still one of the best ways to drive traffic to your website.


These days most traffic now comes from mobile devices like phones and tablets. So a website shouldn't just look great on a desktop or laptop screen. It must look good and be user-friendly on those other devices too.

This is called Responsive Design and this approach is our default approach. Note: the major search engines will now mark your site down if it isn't responsive.

GDPR Compliance

The General Data Protection Regulation (GDPR) came into force on 25 May 2018 and is a big deal. Whilst this is a business issue, there are many IT elements, including compliance on websites.

We'll ensure that your site is compliant from day 1.

For more information on the GDPR you can see two articles we have written on this subject here and here.


When your site is ready to be unleashed on an unsuspecting world we'll arrange some training for you.

This will take the form of an hour's training session, along with some short bespoke guides or videos. These will teach you how to access the back-end of your website so you can add or modify content yourself.

Optional Add-Ons

Below are a number of popular "add-ons" to further elevate your site. The majority start at just £450*

Note: these are just some of our popular add-ons, so if you don't see something you need then please contact us.

  • More Pages

    You already get three unique page designs, but you may well fancy some more page layouts.

    We can design any extra unique and beautiful pages that you need.

  • Content

    A key factor for a successful website is new, regular content. 

    We can write engaging copy that appeals to your ideal customer.

  • Testimonials

    Putting trust factors such as testimonials and/or case studies on your website are a great way to convert visitors into customers.

  • Online Store

    Want to sell your products or services, and allow customers to pay online (e-commerce)?

    We'll design and build you a fully bespoke online shop.

  • Portfolio

    A great way to demonstrate the value to potential customers is to showcase your work with a beautiful online portfolio.

    We can absolutely build this for you.

  • Appointment Booking

    If your business needs to take appointment bookings, we can build an awesome booking system letting customers book appointments directly on your site.

Project Structure & Payment Terms

For the most part, this is the structure of our project process and payment terms. Elements may be altered slightly depending on the scale of your project. Also, timescales for the various stages are not shown. This is simply because this will vary greatly from project to project depending on your requirements.

  • Initial deposit (50%)
  • Kick-off

    Once we get signed approval of the proposal from you to start the project, along with the initial deposit, we'll move straight into Discovery.

  • Discovery

    Here we'll develop a sitemap and an interactive prototype so that all the functionality can be tested and approved by you in the browser.

  • Next payment due (20%)
  • Design

    Following Discovery approval and the next payment instalment we'll then move into the Design stage. This covers the design of the website UX (user experience) and the user interface.

  • Next payment due (20%)
  • Development & Testing

    Following Design approval and the next payment instalment we'll move into the Development & Testing stage. This stage covers the final development, testing and debugging cycles on our development server in readiness for launching. 

  • Final payment due (10%)
  • Launch

    Following Development & Testing and the final payment we'll be ready to launch your new website! This stage covers any training and agreeing to a date for launch. We have lift-off! 😃

Frequently Asked Questions

Some frequently asked questions around our project structure and payment terms. If you have any other questions, please contact us.

This is quite a common question - and, yes, we're by no means the cheapest.

There's a multitude of reasons for this (check out an article we wrote here; it explains all the reasons in detail), or call us and we'll happily explain.

In brief, though we think the old adage of "you get what you pay for" truly applies in this space.

We strongly believe that what we provide is an excellent and beneficial service. If you're serious about having a great website that works for your business, then simply put, a wise investment is essential.

You get full warranty support for 30 days after launch. After that, we're around only if you want us to be. We do strongly encourage you to subscribe to one of our Care Plans so we can continue to be around for you and your business's online journey.

Even with doing much of the content tweaking yourself, websites themselves are not set-and-forget. Like a car, they do need to be maintained regularly in order to stay tip top and continue to perform well.

All the Care Plans cover things like super-fast hosting, security, software updates and many more things - allowing you to focus on what's important; your business.

For more information on our Care Plans, click here.

Want to know more?

Get a free no-obligation quote from one of our consultants to discuss which option would work best for your needs.