Up Your Business's Game
Below are a couple of case studies that illustrate what we did for these businesses, and how this helped them achieve their goals.
Event 2 Event are a company that put on various themed social events, particularly around the singles scene.
The challenge for them was to have a website that showcased their events and their brand, as well as being able to easily create and market events that would be relevant to their customers.
The solution was understanding how the various themes and age groups came into play. Once that was clear it was a fairly straightforward process to create appropriate taxonomies allowing the events to be categorised in multiple ways.
This meant that the appeal of an event was not limited to one category of customer. Coupled with targeted marketing made for a strong, focused presence in that market they were aiming at.
Event 2 Event saw an almost immediate improvement in their ticket sales of around 12% in the first three months. Just by having their products marketed in multiple ways that they were unaware of, increased their online presence to a wider audience.
IDS are a Facilities Management company. They offer a huge amount of services in that sector. However, they needed a new website that showcased their services and brand, as well as offering bespoke business stationery for selected clients.
The challenge for them was that the website needed to allow the stationery products to be added to their "shop", but that selected clients could choose only their own specific pre-printed stationery products - as well as be unaware of who the other clients are on the system (nor see those other clients' products either). In other words, they needed a "closed" shop that was only open to selected clients, and for those clients to only have access to choose from only their bespoke products.
We were able to provide an e-commerce solution (using Woocommerce) that did just that. The products for all clients are entered into the overall "shop", but we were able to organise it so all products are "tagged" for only specific clients.
All we then needed to configure displaying only those products that matched the attributes of the client logged in.
Prior to this IDS was forced to work entirely with each clients' own stationery printer at a reduced profit.
With this solution in place, IDS now works with a single printer (of their own choosing) using the one back-end system. This made the whole process much more efficient and cost-effective, whilst adding a more solid revenue stream.
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