Ad Hoc Design / Development

At Elixir Web Studio, we offer design/development pricing in one simple way.

We follow a credit-based approach. This makes it much clearer what your costs will be at the outset. The base cost of one credit is £75.

The number of credits that need to be purchased for a task/collection of tasks is based on us first estimating how complex the task(s) are, i.e. how much time/effort will be needed to perform the task(s) in conjunction with how urgent it is. See the table below to see the credit breakdown.

Complexity / Difficulty
UrgencySimple (1h-3h)Standard (4h-8h)Complex (9h-12h)
Not Urgent (10-15 days)1610
Urgent (5-9 days)3812
Critical (1-4 days)51115

Note: any task/collection of tasks that we estimate will require more than “Complex” effort (i.e., more than 12 hours) we will quote using a fixed-price project proposal instead.

Pre-pay Discounts

We also offer the facility to pre-pay for blocks of development/design credits (starting at a minimum of 20 credits). By doing this you’ll earn a discount on the base cost of a credit as outlined below:

20 to 295%
30 to 4910%
50 to 9915%

Pre-pay credit blocks do not expire.

How It Works

When you require design/development changes to your site, the process is as follows:

First, submit your request using the form found here.

We will estimate the effort (there may be a little back and forth to clarify the requirements) and based on the urgency you indicated we will inform you how many credits we have estimated will be required (along with your current pre-pay credits balance, if applicable), seeking your approval.

On your approval:

If you have pre-pay credits

If your pre-pay credits balance covers the work, we will schedule the work according to the agreed urgency. However, if your balance is insufficient to cover the credit cost, we’ll send you an invoice for the difference. On receipt of payment, we’ll then schedule the work according to the agreed urgency.

If you do NOT have pre-pay credits

We will send you an invoice to cover the cost of the necessary credits. On receipt of payment, we’ll then schedule the work according to the agreed urgency.

TIP: It is more cost effective to try and lump as many tasks into a request as possible for estimation. For example, 2 standard complexity, non-urgent tasks (say, 4 hours effort each) would consume 6 credits if they were part of a single request. However, if they were requested separately, they would consume 12 credits (6 for each request). In other words, “drip feeding” requests to us is much less economical.


You can also, at any time, cash in any unused credits. However, please note that any refund will factor in changes to the original discount applied based on the number of credits used prior to the refund request.

So, if you purchased 60 credits (with its 15% discount) and the base undiscounted price was £75 per credit, your purchase cost would have been:

60 x £75 = £4,500 --> less 15% discount (£675) = £3,825

Refund Example 1: A refund of 55 credits (from the original 60, having used 5 credits). 5 credits is below any discount tier and so has 0% discount applicable to it, and so would refund:

£3,825 --> less cost of 5 credits with 0% discount (5 x £75) --> £3,825 - £375 = £3,450

Refund Example 2: However, a refund of 50 credits (from the original 60, having used 10 credits). 10 credits fall in the tier for a 5% discount, and so would refund:

£3,825 --> less cost of 10 credits with 5% discount (10 x £71.25) --> £3,825 - £712.50 = £2,887.50.

Finally, should you ask for a refund it’s possible there may be multiple discount tiers in play, i.e. maybe you bought 10 credits (at a 5% discount), and before they were all consumed you “topped-up” your credits by purchasing another 20 credits (at a 10% discount). Credit blocks are consumed in the order they are purchased, and so in such cases, refunds are calculated using the most recent block purchased and working backwards as applicable.

Note: All prices are exclusive of VAT.

Elixir Web Studio is a trading name of YourScope Consulting Ltd.
Copyright © 2022 YourScope Consulting Ltd.
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